The Pieces You Need From Bottega Veneta's Summer 25 Collection
Your inner child will thank you
- 19 Mar 2025
- by
- The Exchange TRX
In the hustle and bustle of everyday life, it's all too easy to get swept up in our perceptions of the people we should be striving to be – the very best versions of our adult selves – instead of the people we are, or at least, used to be.
Bottega Veneta's Summer 25 collection captures the charm of childhood and infuses within it a high-fashion sensibility – an irresistible combination. In the collection, a new kind of power dressing is evoked; the power of sincerity, playfulness, and chic awkwardness, of characters discovering who they are through clothing and accessories by remembering who they once were – a coming-of-age and becoming something else.
“As a kid, there is the adventure of the everyday – there’s a feeling that anything could happen, no matter how fantastical and we are not so bound by regular expectations and conventions. The door is open to the possibility of strange realities and wonder, impossible scenarios that banish disillusion. This is about the power of sincerity over strategy,” muses Creative Director Matthieu Blazy.
The recurring cast of characters are once more spontaneous heroes of their own lives: the Italian industrialist creates his own playground; the businessman drops his daughter at school, her pink rucksack on his back; the teenager roves aimlessly; a chic Milanese is in the supermarket; a girl and a boy wear their parents’ suits, imagining what they will be one day. There are all the joys and adventures of playing dress-up.
Accessories are approached once more, with feeling. The disposable is made precious in the style of grocery bags, belying their intense craftsmanship; the pink of toy dream houses becomes a covetable bag to clutch; the new bricolage bags are in the same process of transformation as the characters carrying them, each individual and unique yet still traditionally crafted.
Animals colonise the collection, from branding to audacious placement prints, lapin lapels to fish stoles. Yet it is the frog as a symbol of transformation and the rabbit of rebirth and good luck that proliferate. The frog freely roams as articulated jewellery, pouncing and pinned throughout, while the bunny boldly colours the collection, in white, pink, and black; its branding hopping from one category to the next, all in a joyous meandering.
In trying to find the power of wow in this collection, Blazy ponders “Can we find power in sweetness? Can the charm of the intrepid collide with rigorous precision? Would it make a new movement? What would the kid in you want? I wanted to feel the primal pull of fashion once more, a coming-of-age fascination that encompasses the joy of looking, discovering and dressing."
As you browse through Bottega Veneta's new collection yourself, one cannot but help to wonder – are we playing dress up, or is this really who we are?
Find Bottega Veneta on Ground Floor.