Brand Spotlight | Trove

  • 15 Dec 2023
  • by
  • The Exchange TRX

Why you'll want to add Trove to your list of must-visit stores at The Exchange TRX

Niche self-care brand TROVE opens at The Exchange TRX this weekend, and you might be wondering - what sort of treasures await at Trove? Wonder no more as we shine a light on TROVE for this edition of Brand Spotlight. 

What does TROVE specialise in?

TROVE is a multi-brand retail boutique that specialises in a curated collection of artisanal niche fragrances, luxury skincare and bodycare brands, most of which are available in Malaysia for the very first time.

Tell us a bit about the story behind the name ‘TROVE’. 

TROVE comes from the term 'treasure trove'. TROVE was born from the never-ending pursuit of self-exploration and personal curiosity. As you allow yourself the thrill of adventure and self-discovery, you'll find that you actually hold the key to unlocking a treasure TROVE of multi-sensorial pleasure.

What brands can visitors look forward to experiencing at TROVE? 
TROVE carries fragrances like Chasing Scents, Etat Libre d’Orange, Francesca Bianchi, Le Galion, Lesquendieu, Lubin, Mendittorosa, MDCI, The House of Oud and Parfums Dusita. 

Also available is a range of skincare and bodycare brands like Cellcosmet, ESPA, Miriam Quevedo, Niance, Selahatin and QMS.

Are there any brands that are carried exclusively by Trove (and any that are exclusive to Trove at The Exchange TRX)? 

All brands sold in TROVE are exclusively available in their stores. Lubin, a legacy French perfumery established in 1798 will be an exclusive brand to TROVE at The Exchange TRX.

What are the 3 things everyone must check out while visiting Trove?    

1. Let their consultants take you on a fragrance discovery journey at the scent cove.

2. Immerse yourself in the indulgent textures of their products.

3. Lastly, we are excited to share that their treatment cabin service will be available in the first quarter of 2024.

Find Trove on Level 1 at The Exchange TRX. 

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